Anheuser-Busch, in an effort to soften the blow from a more than two-month boycott of Bud Light, on Thursday announced it would provide financial assistance to its distributors, wholesalers and other partners.
In a securities filing, the company said it would offer sales incentives, boost marketing and help cover the costs of fuel and freight.
"We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer," CEO Brendan Whitworth wrote in a letter posted on the company's website. "And this has impacted our consumers, our business partners, and our employees."
