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The Guardian - US
The Guardian - US
Business
Lauren Aratani

Bud Light brewer reports sharp drop in US revenue after rightwing backlash

Bud Light United States AnheuserBusch NFL Brendan Whitworth Dylan Mulvaney
Bud Light was subject to a conservative backlash after it partnered with the transgender influencer Dylan Mulvaney for a sponsored Instagram post.
Bud Light was subject to a conservative backlash after it partnered with the transgender influencer Dylan Mulvaney for a sponsored Instagram post. Photograph: Nam Y Huh/AP

The scale of the conservative backlash against Bud Light was revealed on Thursday when owner Anheuser-Busch InBev reported a sharp drop in US revenue over the past three months.

The world’s largest brewer saw its second-quarter revenue in the US – its largest market – drop 10.5% after a rightwing backlash over a partnership with a transgender influencer led to a sales drop. Operating profits dropped nearly 30%.

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