AB InBev’s chief marketing exec calls boycott over its Bud Light beer an ‘important wake-up call’

Fewer cases of Bud Light are being sold after a boycott decimated demand. (Credit: Andrew Harrer—Bloomberg/Getty Images)

Bud Light’s multinational parent company AB InBev, the world’s largest beer producer by volume, is eating an American-size portion of humble pie. 

In reference to the ongoing boycott that has decimated sales of the once-dominant U.S. lager, the megabrewer’s global chief marketing officer indirectly admitted on Monday that his team had failed in an attempt to broaden the brand’s appeal beyond its core demographic.