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Fortune
Fortune
Eleanor Pringle

Anheuser-Busch's CEO asks for beer brands to be labeled 'American' not 'domestic'

Anheuser Busch CEO Brendan Whitworth (Credit: Raquel Natalicchio/Houston Chronicle - Getty Images)
  • Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead label them as "American." He says the change would accurately reflect the pride of the brand.

The U.S. CEO of beer maker Anheuser-Busch is feeling particularly patriotic and wants to rebrand U.S.-produced beer from "domestic" to "American."

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