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Fortune
Fortune
Christiaan Hetzner

Anheuser-Busch set to sack hundreds as Bud Light boycott bites

Bud Light parent company Anheuser-Busch is set to layoff nearly 2% of its workforce. (Credit: Jakub Porzycki—NurPhoto/Getty Images)

It wasn’t too long ago that Anheuser-Busch CEO Brendan Whitworth took to the airwaves to make an emotional appeal to American consumers boycotting Bud Light: Their actions would hurt his employees most.

Now it looks as if the disastrous plunge in demand for the once-popular lager may have prompted the first staff layoffs at the brand’s parent company, according to its local Missouri paper, the St. Louis Post-Dispatch.

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