Anheuser-Busch InBev’s Bud Light has lost its top spot in the US beer market to Constellation Brands’ Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney.
Sales of Bud Light and Budweiser dropped 24.6 percent and 9.2 percent, respectively, for the four weeks ended June 3 from a year earlier, while Modelo Especial sales rose 10.2 percent, according to consulting company Bump Williams, which sources data from NielsenIQ.
