The Latest Breaking News from NielsenIQ

Consumers Are Trading Down Even as Spending Rises — What the Split Economy Means for Investors

Consumers are still opening their wallets, but they are becoming much pickier about what deserves the money inside them. That creates a strange picture for investors: spending can rise while shoppers quietly move toward cheaper brands, discounts and value retailers.

The Free Financial Advisor · Oct 9

Drake Maye joins Athletic Brewing as athlete-owner of a beverage brand sold nationwide

Athletic Brewing Company recently announced partnerships with quarterbacks Drake Maye and Dak Prescott as athlete-owners. The company, which specializes in non-alcoholic brews, has achieved significant market share in the US. Maye and Prescott will participate in marketing campaigns highlighting their commitment to active lifestyles and teamwork. Their involvement aligns with…

The Times of India · Sep 30

Triple shock rattles India’s FMCG basket as 68% of categories lose volume

India's FMCG market is experiencing significant challenges as higher costs and rural income pressures affect consumption patterns, NielsenIQ says. FMCG volumes declined by 2% year-on-year in the second quarter, indicating a widespread slowdown. Urban areas showed minimal growth, while rural volumes fell sharply by 5%. Additionally, modern trade and e-commerce…

The Economic Times · Sep 27

What England’s World Cup run really did for Britain’s pubs, shops and restaurants

IN FOCUS: England may have fallen short of the World Cup final, but Britain’s boozers, supermarkets and takeaways scored more than a few goals. The receipts reveal how five weeks of football changed the way the country ate, drank and spent, writes Hannah Twiggs

The Independent UK · Jul 19

Quiz books are the answer to falling non-fiction sales, data shows

2025 was the best year for quiz book sales since records began in 1998; while Bibles also proved popular

The Guardian - UK · Mar 9

Bible sales at their highest in almost three decades

The average cost of a book reached record levels in 2025

The Independent UK · Mar 9

Festive fare: Europeans are having to dig deep to pay for this year's Christmas feast

Euronews took a quick sleigh ride around Europe to see what bills countries are facing to put on the traditional festive banquet.

Euronews · Dec 16, 2025

Liquid Death's UK Exit: Why the Edgy Water Brand Failed to Quench British Thirst

Data from NielsenIQ also notes that UK sales for Liquid Death totaled just £2.0 million in the 52 weeks ending 7 September 2024.

International Business Times UK · Feb 11, 2025

Food prices see fastest monthly jump since April last year

Food prices overall increased by 0.5% between December and January, according to British Retail Consortium figures.

Evening Standard · Jan 28, 2025

Food prices to rise by 4.2% this year amid increased costs, industry warns

The BRC said there was ‘little hope of prices going anywhere but up’ amid higher national insurance, National Living Wage and packaging costs.

Evening Standard · Jan 9, 2025