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The Guardian - UK
The Guardian - UK
Entertainment
Harry Taylor

Quiz books are the answer to falling non-fiction sales, data shows

Freida McFadden Dav Pilkey Julia Donaldson Lee Mack Philip Stone Richard Osman NielsenIQ United Kingdom
Lee Mack standing next to 'The 1% Club' in large gold letters.
Spin-offs of shows such as The 1% Club, hosted by Lee Mack on ITV, have proven particularly popular. Photograph: ITV/Shutterstock

If the question is which genre bucked the prevailing trend in publishing to record a remarkable rise in readership last year, the answer is clear: quiz books.

Spending on the titles increased by nearly a quarter in 2025, data from NielsenIQ BookData suggests. It was the best year for quiz books since records began in 1998, according to the company, which manages the ISBN and SAN agencies for the UK and Ireland.

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