India's FMCG market faced a synchronised triple shock of rising costs, weaker mobility and pressure on rural incomes in April-June, pushing consumption into a broader slowdown and making the weakness visible across categories, according to NielsenIQ's FMCG Quarterly Snapshot for Q2 2026.
FMCG volumes fell 2% year-on-year in the second quarter, while value growth was limited to 0.8%. A 2.8% rise in prices helped keep value growth positive, but also points to the pressure consumers are facing.
