Athletic Brewing Company, which describes itself as America's largest dedicated non-alcoholic brewer, announced on 9 September 2026 that quarterbacks Drake Maye and Dak Prescott have joined the business as athlete-owners under multi-year partnerships. According to the press release of Athletic Brewing published in PR Newswire, its brews are available at over 75,000 retail locations nationwide. The release states that Athletic launched commercially in 2018, operates custom breweries in Connecticut and California, and holds over 50% share of the US non-alcoholic craft beer market. Maye and Prescott will appear in dedicated marketing campaigns, with the first work running across social media as part of the "Athletic Fits" campaign. The partnerships also give Maye and Prescott a role in promoting Athletic Brewing’s growing range of non-alcoholic beers to their audiences.
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