LONDON - Christopher Nolan's adaptation of The Odyssey has not only lured legions of fans to cinemas, but sparked huge interest in the United Kingdom in Homer's epic poem and other Greek and Roman mythology works.
Some involved in Classics academia hope the blockbuster's box office success and wider cultural impact will also prompt more young people to study the subject.
The movie's mid-month release has helped hike UK print edition sales of The Odyssey by 1,400% in the four weeks to July 25 compared to the same period last year, according to market researchers NielsenIQ.
