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International Business Times UK
International Business Times UK
Teddy Cambosa

Liquid Death's UK Exit: Why the Edgy Water Brand Failed to Quench British Thirst

Liquid Death, the American canned water brand known for its rebellious branding, is making an abrupt exit from the UK market just a year after its launch. Struggling to gain traction in a country where tap water dominates, the brand failed to achieve significant sales and is now halting its international expansion.

Failing to Make a Splash

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