The Latest Breaking News from Liquid Death

Jason Kelce Wants Fans to 'Pee on Computers' to Protest AI Water Use: 'We Want Your Pee'

Jason Kelce's comedic campaign with Liquid Death and Garage Beer highlights the massive water use by AI data centres, urging fans to send urine as 'coolant' in a humorous yet serious message.

International Business Times UK · Aug 19

Jason Kelce-led marketing campaign asks beer drinkers to send their pee to AI data centers — Liquid Death and Garage Beer skit claims 'AI data centers waste millions of gallons of water'

Two indie brands join together in a viral ad campaign asking people to pee on computers. Taylor Swift's brother-in-law, Jason Kelce, who co-owns one of the brands, stars in this humorous ad where he pees in a bottle and carries it to a post office to send to his AI…

Tom’s Hardware · Aug 19

Why the Liquid Death x Pop-Tarts collab is absolute genius

Even if some might say it looks rather disgusting.

Creative Bloq · May 12

Ozzy Osbourne's DNA marketing stunt is actually genius

Ozzy Osbourne's collab with Liquid Death just works.

Creative Bloq · Jun 24, 2025

Iced tea cans containing Ozzy Osbourne’s DNA quickly sell out

IN FULL

The Independent UK · Jun 18, 2025

Ozzy Osbourne is selling his DNA in Liquid Death cans for $450 each

Only 10 cans with Osbourne’s DNA were sold by Liquid Death

The Independent UK · Jun 18, 2025

'Clone me': Ozzy Osbourne selling his DNA in empty iced tea cans for a mouth-watering £335

Ozzy Osbourne is encouraging fans to "clone" him by buying a can containing his DNA - but it comes with a hefty price tag.

BANG Premier · Jun 18, 2025

“You could clone me - but why the [eff] would you want to?”: Iced tea laced with Ozzy Osbourne’s DNA, anyone?

Yours for just $450!

MusicRadar · Jun 18, 2025

Don't add music to your branding, start with it

Why music is the missing link in brand worldbuilding.

Creative Bloq · Jun 18, 2025

"Clone me, you bastards!": If you've ever wanted to clone Ozzy Osbourne for future generations to enjoy, we have good news

The DNA is now available to purchase, attached to cans of Liquid Death iced tea consumed by the Prince Of Darkness himself

Metal Hammer · Jun 17, 2025