Good morning. Karim Sadik-Khan is the new finance chief of Liquid Death, the company announced on Tuesday. Founded in 2017 and now valued at $1.4 billion, the beverage brand known for its edgy aluminum cans that aren't filled with alcohol—instead, it's water, sparkling water, or iced tea with fruit juice—last year hit $263 million in retail-scanned sales through registers and expanded to 113,000 locations across the U.S. and U.K.
Sadik-Khan, most recently CFO for spirits provider Beam Suntory North America, where he worked on Jim Beam’s IPO in 2011 and the acquisition of Jim Beam by Suntory in 2014, said what drew him to Liquid Death was the way it resonated with customers. “It’s a new brand-building model, and that’s what really pulled me in,” Sadik-Khan told me on Tuesday.
