What makes a product something people screenshot, argue about on Reddit, and quietly add to their Amazon basket at 11pm? In the case of Liquid Death Pop-Tarts Carnage Iced Tea, the answer is not the flavour. It's that both brands brought something the other couldn't fake.
Liquid Death didn't just unlock a taste (however disgusting it might seem to some). They bought permission: permission to play in the nostalgia of a fearless childhood, a territory that no amount of death metal branding could have accessed alone. And Pop-Tarts didn't find a new audience. They gave one a reason to come back.
