Data centers have become a hot topic uniting Americans recently, with over 70% opposing the building of this infrastructure near their homes. So, Liquid Death and Garage Beer have banded together to create a viral ad asking viewers to drink their products, create pee, and then send it to the AI data center of their choice. According to Marketing Dive, the concept started with Liquid Death’s creative team, with comedian Sabrina Jalees coming up with the data center idea. It was repurposed into this ad, featuring NFL star Jason Kelce, who co-owns Garage Beer, showing the two brands teaming up together to promote their products and asking people to pee on computers "to save humanity."
“We have a lot of affinity for what those guys are doing: they’re doing comedy, and they’re also an indie trying to break into the mainstream. We’re positioning our energy drink as a light beer of energy — it’s fewer calories, it’s lighter, it’s more drinkable — so that was the strategy,” Liquid Death vice president of creative Andy Pearson told the publication. As for the peeing on data center concept, Pearson added that it’s the one issue that's common across America. “When you look at the data, it is literally the one thing that unites all Americans right now, across the spectrum.” In the video below, Kelce opens by stating "AI data centers waste millions of gallons of water."
