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International Business Times UK
International Business Times UK
Terence Repelente

Jason Kelce Wants Fans to 'Pee on Computers' to Protest AI Water Use: 'We Want Your Pee'

Jason Kelce Travis Kelce Garage Beer Liquid Death NFL
Former NFL star Jason Kelce starred in a viral, satirical ad campaign where he pretends to urinate into a jar (Credit: Liquid Death and Garage Beer / YouTube)

Jason Kelce is taking aim at AI data centres' growing water consumption with a deliberately absurd campaign asking fans to send in their urine as a mock 'coolant' solution.

The former NFL star appears in a new campaign from Liquid Death and Garage Beer, the beverage brand he co-owns with his brother Travis Kelce.

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