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International Business Times
International Business Times
Business
Marvie Basilan

Coinbase Transforms Liquid Death Ad Auction Win Into Platform For On-Chain Artists

Coinbase's Onchain Vision is a campaign established from the crypto exchange's Liquid Death ad auction win in February. (Credit: Coinbase)

KEY POINTS

  • Coinbase is partnering with Liquid Death for the Onchain Vision campaign
  • 100% of the proceeds will go directly to on-chain artists
  • Consumers can support their favorite on-chain creators through the campaign for about 6 months

Cryptocurrency exchange giant Coinbase today announced that it will turn its ad auction win for over 500,000 ad spaces on Liquid Death boxes into a platform where on-chain artists can be seen by a larger audience. The campaign, called Onchain Vision, looks to establish a fairer creator economy while showcasing how everyday shoppers can interact with onchain technology and onchain content.

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