
KEY POINTS
- Coinbase is partnering with Liquid Death for the Onchain Vision campaign
- 100% of the proceeds will go directly to on-chain artists
- Consumers can support their favorite on-chain creators through the campaign for about 6 months
Cryptocurrency exchange giant Coinbase today announced that it will turn its ad auction win for over 500,000 ad spaces on Liquid Death boxes into a platform where on-chain artists can be seen by a larger audience. The campaign, called Onchain Vision, looks to establish a fairer creator economy while showcasing how everyday shoppers can interact with onchain technology and onchain content.