Memorial Day is usually a time for families to fire up the backyard grill, invite the neighbors over, and enjoy the sunshine over hot dogs and hamburgers—and, yes, beer.
But when the coolers were cracked open this weekend, fewer and fewer Americans reached for Bud Light. Instead people competed on social media as to who could post their best picture of fully stacked shelves next to signs advertising rebates for every case of Bud Light bought.
