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The Latest Breaking News from the Tourism Authority of Thailand

TAT targets growth to regain pre-Covid B3tn

The Tourism and Sports Minister has instructed the Tourism Authority of Thailand (TAT) to reverse last year's decline in tourism revenue and maintain annual growth in the remaining years of this government, with the aim of restoring the pre-pandemic peak of 3 trillion baht within this government's four-year term.

TAT targets Taiwan and Korea for tourism inflows

TAT targets Taiwan and Korea for tourism inflows

Tourism operators and the Tourism Authority of Thailand (TAT) are urged to focus on the tech-driven economies of South Korea and Taiwan to increase the number of younger travellers visiting Thailand, capitalising on their strong purchasing power and currency rates.

Chinese arrivals set to hit 5.1m this year

Chinese arrivals set to hit 5.1m this year

Improving Thailand's image among Chinese travellers and recovering airline seat capacity should help the market reach 5.1 million arrivals this year, up by 14% from a low benchmark in 2025, likely driven by younger visitors, says the Tourism Authority of Thailand (TAT).

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Italians and Spanish record sharp declines

Italian and Spanish tourist arrivals registered the biggest dips among European markets in the first six months of the year, with Italians posting lower spending than European peers due to a sluggish economy, according to the Tourism Authority of Thailand (TAT).

Chinese partnerships set to attract more tourists to Thailand

New partnerships with seven large corporations in China are expected to help Thailand attract a new, younger customer segment and generate total revenue of nearly 300 billion baht, despite limited flight capacity, according to the Tourism Authority of Thailand (TAT).

Agency pursues growth through niche tourism

Thailand is aiming for 2.76–2.9 trillion baht in tourism revenue from both international and domestic markets in 2027, focusing on boosting high-spending and niche segments, according to the Tourism Authority of Thailand (TAT).

Thailand courts Europeans fleeing heat

The Tourism Authority of Thailand (TAT) wants to capitalise on the relatively cool rainy season by rolling out campaigns with airlines and tour operators to promote discounted holidays for those seeking to escape the heatwave in Europe.

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Thai tourism worries as Chinese resume trips to Japan

Thai tourism worries as Chinese resume trips to Japan

The Tourism Authority of Thailand (TAT) is closely monitoring the revival of tourism ties between China and Japan, as this could potentially affect the inbound Chinese market to Thailand in the second half of the year, while the impacts of the Middle East conflict have yet to completely subside.

International QR payments to get easier

International QR payments to get easier

The Tourism Authority of Thailand (TAT), in partnership with the Bank of Thailand and other agencies, is accelerating the rollout of its Cross-Border QR Payment project to support digital tourism and promote spending.

Inter QR payments ease

Inter QR payments ease

The Tourism Authority of Thailand (TAT), in partnership with the Bank of Thailand, financial institutions and other agencies, is accelerating the rollout of its Cross-Border QR Payment project to support digital tourism and promote seamless spending under the "Pay like a Local" concept.

TAT slashes long-haul arrival forecast to 10 million

TAT slashes long-haul arrival forecast to 10 million

The Tourism Authority of Thailand (TAT) has slashed its long-haul arrival forecast to 10 million arrivals this year, on par with last year, mainly due to the Middle East conflict.

TAT slashes long-haul arrival forecast to 10 million

TAT slashes long-haul arrival forecast to 10 million

The Tourism Authority of Thailand (TAT) has slashed its long-haul arrival forecast to 10 million this year, on par with last year, mainly attributed to the Middle East conflict.

TTM+ 2026 opens in Pattaya advancing sustainable and wellness-led tourism

PATTAYA, Thailand, June 11, 2026 /PRNewswire/ -- The Tourism Authority of Thailand (TAT) is hosting Thailand Travel Mart Plus (TTM+) 2026 from 10 to 12 June at the NICE Pattaya Convention and Exhibition Center in Chon Buri, under the theme "Amazing Thailand: Healing is the New Luxury". This year highlights…

Shopping extravaganza commences

Shopping extravaganza commences

Bangkok's leading retail and lifestyle destinations have joined forces to launch "Bangkok Shopping Festival 2026", a citywide shopping campaign aimed at stimulating tourism, consumer spending and urban economic activity.

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Tourism authorities plan shake-up of short-haul markets

Amid intense competition among Asian countries to attract the Chinese market, the Tourism Authority of Thailand (TAT) is rolling out its "NEXT" marketing strategies for fiscal 2027 to reduce dependence on certain short-haul markets.

Middle East seat capacity plummets

Monthly seat capacity on routes between the Middle East and Thailand has fallen by 33.7% compared with the period before the Gulf war, prompting the Tourism Authority of Thailand (TAT) to diversify its markets to remain resilient.

The Independent UK

Thailand announces plans to cut visa-free stays to 30 days

Organisations believe that the extended visa-free days have led to illegal business in the country

The Independent UK

Where is The White Lotus season four set? France filming locations revealed

Here are the Côte d'Azur destinations behind The White Lotus season four

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Evening Standard

The White Lotus season 3 gets its release date

The third instalment of the anthology series is set to premiere next year

The Times of India

Thailand extends visa-free entry for Indian travellers till further notice: What you need to know

Thailand has just made your next holiday even easier by extending its visa-free entry policy for Indian nationals indefinitely. This move, announced by the Tourism Authority of Thailand (TAT), was initially set to end on November 11, 2024, but now has no end date in sight. The policy, first introduced…

Thai island for sale at B1.8bn

Posts on Facebook made headlines on Wednesday as they advertised part of Koh Kham island in the eastern province of Trat for sale at 1.8 billion baht.

Heavy rainfall drowns domestic travel

Heavy downpours in Hua Hin and Cha-am are expected to affect tourism during the three-day holiday this weekend, worsening domestic sentiment, the Tourism Authority of Thailand (TAT) said.

The Independent UK

Win an 8-night holiday for two to Thailand

Immerse yourself in nature, wildlife and culture and enjoy responsible travel at its best with an incredible free holiday courtesy of the Tourism Authority of Thailand and bespoke travel experts Kuoni

Pattaya welcomes 12m-plus visitors

Pattaya welcomed more than 12 million tourists in the first six months of this year, a million more than in 2023, according to the Tourism Authority of Thailand (TAT).

The Independent UK

The White Lotus season 3 cast members announced

Thailand-set series welcomes Parker Posey, Jason Isaacs and more

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People

Jennifer Coolidge

Natasha Rothwell

The White Lotus

Surasak Phancharoenworakul

Thapanee Kiatphaibool

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