New partnerships with seven large corporations in China are expected to help Thailand attract a new, younger customer segment and generate total revenue of nearly 300 billion baht, despite limited flight capacity, according to the Tourism Authority of Thailand (TAT).
Airline seats between Thailand and China totalled 7.9 million this year, still below the 13.1 million recorded before the pandemic, while surging jet fuel prices amid conflicts in the Middle East have further worsened the situation by driving up airfares.
