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Bangkok Post
Bangkok Post
Business

Thailand courts Europeans fleeing heat

TAT Europe Thailand the Tourism Authority of Thailand Thapanee Kiatphaibool
TAT is targeting more European tourists this summer, partnering with tour operators and airlines to encourage them to escape heatwaves in their home countries.

The Tourism Authority of Thailand (TAT) wants to capitalise on the relatively cool rainy season by rolling out campaigns with airlines and tour operators to promote discounted holidays for those seeking to escape the heatwave in Europe.

TAT governor Thapanee Kiatphaibool said the agency is monitoring hazardous heatwaves in Europe that are disrupting daily life, particularly for the elderly and people with underlying health conditions.

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