Thailand is aiming for 2.76–2.9 trillion baht in tourism revenue from both international and domestic markets in 2027, focusing on boosting high-spending and niche segments, according to the Tourism Authority of Thailand (TAT).
During the TAT Action Plan 2027 meeting on Monday, Tourism and Sports Minister Surasak Phancharoenworakul said the government remains focused on increasing tourism spending rather than relying solely on visitor numbers.
