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Bangkok Post
Bangkok Post
Business

Shopping extravaganza commences

Bangkok the Tourism Authority of Thailand
Apichai Chatchalermkit, centre, deputy governor for domestic marketing at the Tourism Authority of Thailand, and Voralak Tulaphorn, second from left, chief marketing officer of The Mall Group, join executives from Siam Piwat and business partners to launch Bangkok Shopping Festival 2026.

Bangkok's leading retail and lifestyle destinations have joined forces to launch "Bangkok Shopping Festival 2026", a citywide shopping campaign aimed at stimulating tourism, consumer spending and urban economic activity.

Led by The Mall Group Co Ltd in collaboration with Siam Piwat and the Tourism Authority of Thailand, the 59-day festival runs from May 29 to July 26 across eight major shopping destinations, comprising Emporium, EmQuartier, EmSphere, Siam Paragon, Siam Center, Siam Discovery, The Mall Lifestore branches and The Mall Korat.

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