Improving Thailand's image among Chinese travellers and recovering airline seat capacity should help the market reach 5.1 million arrivals this year, up by 14% from a low benchmark in 2025, likely driven by younger visitors, says the Tourism Authority of Thailand (TAT).
Siriges-a-nong Trirattanasongpol, executive director for East Asia at TAT, said Chinese arrivals are recovering due to several factors, especially an improving reputation since the visits of Their Majesties the King and Queen as well as Prime Minister Anutin Charnvirakul.
