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Bangkok Post
Bangkok Post
Business

Tourism authorities plan shake-up of short-haul markets

TAT the Tourism Authority of Thailand Thailand Asia
On April 14, tourists cross the road at Ratchaprasong intersection to make their way to the Erawan Shrine which houses a statue of the four-faced Phra Phrom, the Thai representation of Brahma, the Hindu god, believed to grant wishes and luck. (Photo: Wisuttipong Rodpai)

Amid intense competition among Asian countries to attract the Chinese market, the Tourism Authority of Thailand (TAT) is rolling out its "NEXT" marketing strategies for fiscal 2027 to reduce dependence on certain short-haul markets.

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