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The Latest Breaking News from Strauss Zelnick

GTA 6 price hint suggests fans won't face a $100 nightmare after all, according to clues from Take-Two's CEO Strauss Zelnick

$100 or not, plenty of people will break the bank to buy Grand Theft Auto VI at launch.

Windows Central

How much would you actually pay for GTA 6?

Fans are divided over the apparent 'price revelation'.

Creative Bloq

GTA VI Rumours Intensify With $80 Pricing Talk and New Released Developer-Sourced Leak

Grand Theft Auto VI is set to release in November 2026. Discover the anticipated pricing and new features that have gamers buzzing.

International Business Times UK

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I just saw Take-Two's CEO reveal GTA 6's price — and gamers can rest easy now

Those $150 price rumors were way off, as the company CEO teased a surprisingly reasonable cost for the massive game.

Tom’s Guide

Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game: "It would seem unfair"

"For free-to-play titles, yes. For titles for which you've paid 70 or 80 bucks, no."

GamesRadar

Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'

Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

PC Gamer

Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage every appropriate individual'

"Just explain to me how it is that you've decided, 'No, no GTA 6, not interested?'"

PC Gamer

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"Every appropriate individual" will play GTA 6, says Take-Two CEO, who can’t imagine anyone over the age of 17 being uninterested: "I just don’t see it"

Yes, it definitely won't be anyone under 17

GamesRadar

‘These tools may help you create assets, but that won’t help you create hits' — Take Two boss says AI can't create games like 'GTA 6'

Take-Two CEO Strauss Zelnick gave his thoughts on generative AI software's ability to create virtual worlds and disagrees with it being able to generate smash hit games

Tom’s Guide

Take-Two CEO backs Asha Sharma — “I’m going to bet on her continuing to do great”

Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

Windows Central

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'

Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

PC Gamer

AI making something to GTA 6's scale is "laughable," Take-Two CEO Strauss Zelnick says, but the tech isn't as awful as you think: "I don't believe machines have the ability to be good or evil"

"There is a creator economy that these tools have enabled, no doubt"

GamesRadar

Grand Theft Auto 6 marketing will officially kick off this summer ahead of its November launch, which Take-Two CEO is sure won't be delayed again — 'We don’t spend money on marketing until we’re pretty close to release'

Take-Two CEO Strauss Zelnick seems confident that Grand Theft Auto 6 won't be delayed from its November launch date, since marketing is officially set to begin this summer.

TechRadar

Take-Two CEO says you can trust that GTA 6 release date because they've spent, like, so much money on marketing in the run-up to it, and they're 'Not selling hamburgers' here

No free hamburgers with GTA 6. You heard it here first.

PC Gamer

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Dot Esports

GTA 6 is gen AI free, but Take Two is ‘now actively embracing it’

While GTA 6 remains completely free of generative AI, the same can’t be said about the company’s future titles.

GamesRadar

GTA 6 publisher Take-Two responds to the Google AI that sent game industry stocks crashing: Project Genie is "not even in the same ballpark" as a real game engine

"Genie is not a game engine"

GamesRadar

"Their worlds are handcrafted": GTA 6 parent company CEO says "generative AI has zero part in what Rockstar Games is building," even if he's "enthusiastic" about AI in game development

"...tools don't replace creativity"

GamesRadar

Borderlands 4 will continue to be supported says Gearbox owner, and "we still are very optimistic about that title" despite launch being a "bit softer than we would've liked"

"We expect the title to achieve strong sell-through over its lifetime"

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TechRadar

GTA 6 owner Take-Two is 'embracing generative AI' as part of its goal to be the 'most efficient company in the entertainment business' says CEO

Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company's latest earnings call.

GamesRadar

As everyone continues to fear $80 GTA 6, Take-Two CEO says "we do feel a compact with the consumer" and wants to "deliver way more value than what we charge"

"We're in the business of entertaining people. We're not in the business of creating revenue."

GamesRadar

GTA 6 owner has "every reason to believe" GTA Online will continue to be supported after Rockstar's next game finally releases: "There's a great community that loves it, that stays engaged"

Take-Two's boss says "people show up" for games no matter how long they've been around when they're still getting "great additional content"

PC Gamer

'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'

CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.

GamesRadar

GTA 6 physical copies will not be delayed to avoid leaks, says Take-Two CEO: "That's not the plan"

Disc collectors, rejoice

GamesRadar

GTA 6 release date seems locked in at last as Rockstar owner promises "launch marketing" starts this summer: "Groundbreaking for Take-Two and the entire entertainment industry"

Well, they sound eager

International Business Times UK

GTA VI Enters Crunch Time as Jason Schreier Flags Unfinished Content

As development on GTA VI intensifies, industry expert Jason Schreier hints that the project is still undergoing vital content updates.

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