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The Latest Breaking News from Strauss Zelnick

Gamers Shrug Off $100 Price Tag as 90% Pick GTA 6 Ultimate Edition Over Standard $80 Version

Gamers in the US and Europe are overwhelmingly choosing the $100 Ultimate Edition of GTA 6 over its cheaper $80 standard version, with around 90% of pre-orders going for the pricier copy.

International Business Times UK

GTA 6 isn't too expensive for superfans, as 90% opt for the pricier $100 copy according to analysts: "It lives in a league of its own"

That it does

GamesRadar

Analyst reports 89% of GTA 6 pre-orders are for the $100 Ultimate Edition — 'I have never seen a 90% premium share before

According to digital intelligence firm Sensor Tower, the $100 Grand Theft Auto 6 Ultimate Edition is leading pre-order sales by 89%.

TechRadar

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Take-Two won't reveal raw GTA 6 preorder numbers because it doesn't know what they mean: 'It's just never happened before'

The publisher says it isn't sure how to interpret GTA 6's 'astonishing' preorder sales.

PC Gamer

GTA 6 Pre-Order Boom Prompts Take-Two CEO to Confirm No Discounts 'For a Very Long Time' Post-Launch

Grand Theft Auto 6 pre-orders are breaking records, with Take-Two maintaining a premium pricing strategy. CEO Strauss Zelnick confirms no early discounts, mirroring GTA 5's pricing approach.

International Business Times UK

GTA 6 might not technically be $100, but it's had its cake and ate it too as pre-orders are 'skewing more to the premium edition'

Schrodinger's price change.

PC Gamer

No GTA 6 Christmas Discount Planned Despite Record Preorders: Take-Two CEO Teases Extended Reveal

Take-Two Interactive CEO indicates that there will be no planned discounts for GTA 6 during the holiday season due to an overwhelmingly positive response to pre-orders.

International Business Times UK

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'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price

Take-Two Interactive CEO Strauss Zelnick has defended Grand Theft Auto 6's $80 base price, saying Rockstar Games will "overdeliver" on the experience.

TechRadar

Take-Two CEO defends timed Netflix exclusive GTA 6 extended look, says it's 'part of Rockstar Games' marketing strategy'

Take-Two Interactive CEO Strauss Zelnick has defended the upcoming Grand Theft Auto 6 extended look, which will premiere on Netflix.

TechRadar

GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'

According to Take-Two Interactive CEO Strauss Zelnick, the Grand Theft Auto 6 Ultimate Edition is selling more than the Standard Edition.

TechRadar

Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative thanks to "avid consumers"

Sales are "skewing more to the premium edition"

GamesRadar

Don't expect a GTA 6 discount anytime soon, says Take-Two CEO: "We preserved our pricing on Grand Theft Auto 5 for a very long time"

Strauss Zelnick warns no price changes are coming from the publisher

GamesRadar

'GTA 6' Could Skip Physical Discs as Take-Two Embraces Digital Gaming

GTA 6 may skip physical discs as Take-Two shifts toward digital sales, while Strauss Zelnick says physical copies could remain a niche market.

Player One

As GTA 6 anticipation builds and the games industry buckles, Take-Two boss says "I don't love winning by attrition, but I'll take it"

"The people who hate running public companies are the people who hate telling the truth"

GamesRadar

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PC Gamer

Grand Theft Auto 5 averages more copies sold per year than most megahits manage in their entire lifetime, with a total of 230 million since 2013

The people yearn for Los Santos.

GamesRadar

Gearbox owner Take-Two is "thrilled" with Borderlands 4 even though some fans weren't thrilled with it at launch

Strauss Zelnick is more than satisfied

GamesRadar

GTA 6's divisive Netflix exclusive gameplay reveal is just the start, Take-Two boss promises: "There's appetizers, main course, and dessert to follow"

Rockstar has more planned for GTA 6's marketing, thankfully

Player One

Is 'GTA 6 Online' Coming? Take-Two Interactive Earnings Call Reportedly Reveals Its Plans

Take-Two Interactive's latest earnings call has reportedly revealed its plans for GTA 6 Online. Here are the details.

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news in one place.

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MarketBeat

Take-Two’s Q1 Results Leave GTA 6 Bulls Stuck in the Fog of War

Take-Two Interactive kept its fiscal 2027 revenue guidance unchanged despite the upcoming GTA6 launch, as net bookings fell 3% YOY and hardware shortages raised console prices.

Destructoid

Take-Two chief says GTA 6 Netflix preview is a ‘must-see event’ akin to a real TV show

It's a big month for GTA fans.

GamesRadar

As PS5 and Xbox prices endlessly balloon, Take-Two CEO says rising console costs are good for no one, but won't hurt the company as GTA 6 approaches

"I don't think it will slow us down any because... we're delivering experiences that people want"

PC Gamer

Even with an $80 price tag, 'Grand Theft Auto 6 will be an incredible bargain,' Take-Two boss says

Strauss Zelnick reckons that the quality of the experience will more than justify the price.

PC Gamer

Take-Two CEO says he expects the games industry to be in 'commercial streaming mode within 3 years,' which is great news if you hate owning things

Rockstar's parent company believes cloud gaming will grow its customer base even as hardware prices rise.

GamesRadar

Don't worry about $1,000 consoles, you'll be streaming your games soon enough, reckons Take-Two CEO: "I think we'll be in commercial streaming mode in 3 years"

"I'm happy to put a timeline on it"

Destructoid

Take-Two CEO calls $80 GTA 6 ‘phenomenal value,’ says they could have made it cost even more ‘given the hype’

Big "I am a generous god" energy.

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