Gamers in the US and Europe are overwhelmingly choosing the $100 Ultimate Edition of GTA 6 over its cheaper $80 standard version, with around 90% of pre-orders going for the pricier copy on both PlayStation 5 and Xbox Series X|S, according to new data shared by analysts this week.
GTA 6 publisher Take-Two had already hinted that the premium version was outperforming the base game. Chief executive Strauss Zelnick recently told investors that the Ultimate Edition had sold more copies despite its higher price, suggesting that the most committed fans were driving early demand. Now, fresh figures from digital intelligence firm Sensor Tower, reported by GamesIndustry.biz, put hard numbers to that trend and they are well beyond what industry watchers are used to seeing.
