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International Business Times UK
International Business Times UK
Robert Gorgonio

GTA 6 Pre-Order Boom Prompts Take-Two CEO to Confirm No Discounts 'For a Very Long Time' Post-Launch

Take‑Two CEO Strauss Zelnick says GTA 6’s record‑breaking pre‑orders mean fans should not expect official discounts ‘for a very long time’ after launch, even as analyst estimates hit eye‑watering levels (Credit: rockstargames.com)

Grand Theft Auto 6 has been breaking records and fuelling speculation ever since Rockstar opened pre-orders on 25 June 2026, with Newzoo describing its opening as the strongest pre-order campaign in its dataset and forecasting multi-billion-dollar sales by the end of launch week.

Take-Two has not released an official global pre-order unit total, but its August earnings results reported $1.53 billion (£1.13 billion) in revenue and $1.39 billion (£1.03 billion) in net bookings for its fiscal first quarter. GTA 6, meanwhile, is available to pre-order for $79.99 (£69.99) for the Standard Edition and $99.99 (£89.99) for the Ultimate Edition.

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