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Technology
Anna Koselke

Take-Two boss says GTA 6's $100 Ultimate Edition is outselling its cheaper alternative thanks to "avid consumers"

Strauss Zelnick TakeTwo
GTA 6 Lucia.

Believe it or not, GTA 6 is apparently seeing more Ultimate Edition copies selling pre-launch than those of the Standard Edition version – $100 price tag be damned.

Take-Two Interactive CEO Strauss Zelnick confirms as much in a new interview with CNBC (available to listen to via YouTube), admitting that the Standard Edition (which costs $80) is not selling equally to the Ultimate (priced at a higher point of $100).

"Actually," says the executive, "it is skewing more to the premium edition." Zelnick explains that this might have to do with the Grand Theft Auto series' longtime fans.

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