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The Latest Breaking News from Strauss Zelnick

Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'

Take-Two CEO Strauss Zelnick has hinted at the price of Grand Theft Auto 6 by suggesting fans will pay a "reasonable" amount for a quality game.

TechRadar

Take-Two CEO wants to ensure GTA 6's price 'feels very reasonable' but also says that games aren't expensive as they could be right now

You'll pay for it with your soul, that sounds reasonable to me.

PC Gamer

GTA 6 Pricing and Release Date Update: Take-Two CEO Is 'Terrified' Of Grand Theft Auto VI's Success

Take-Two CEO Strauss Zelnick discusses the expectations for Grand Theft Auto VI, focusing on customer experience and fair pricing amid speculation about the game's cost and release plans.

International Business Times UK

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GTA 6 boss says marketing will begin 'soon', solidifying earlier promise

GTA 6's release date looks more solid than ever, with Take-Two Interactive's boss further suggesting marketing will kick off soon.

TechRadar

Take-Two CEO eases GTA 6 delay fears, says "a lot of people will be calling in sick on November 19"

That, or sad fates will befall a lot of "distant relatives"

GamesRadar

The GTA 6 price remains in the air, but Take-Two's CEO assures "our job is to charge way way way less of the value" as fans worry about a $100 fee

"Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."

GamesRadar

As the wait for GTA 6 trailer 3 approaches 1 year, Take-Two boss reassures that Rockstar will spin up marketing "soon"

Hopefully that means we're now in the final stretch

GamesRadar

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The Elon Musk vs GTA VI controversy explained

Game boss retaliates as the feud continues.

Creative Bloq

'People spend too much time talking about the 'Woe is me' risk related to AI' — GTA 6 publisher CEO says AI fears are overstated

Take-Two CEO Strauss Zelnick, the boss behind the publisher Rockstar Games’ upcoming “Grand Theft Auto 6,” stated that the worrying narrative around AI is overstated.

Tom’s Guide

'If AI were to take anyone's job, wouldn't it take Elon Musk's job? The richest guy on Earth?' — Take-Two CEO says AI won't get rid of jobs, but allow artists to do 'higher quality work' instead

Take-Two CEO Strauss Zelnick has said that artificial intelligence (AI) won't steal artists' jobs, but that it will allow them to do "higher quality work" instead of tedious tasks.

TechRadar

GTA 6 Boss Admits 'AI Can Be Used For Evil'—But Dismisses AI Job Loss Panic

Take-Two CEO says AI can be used for evil but dismisses fears it will cause widespread job losses in gaming and creative industries.

International Business Times UK

Elon Musk is more at risk of losing his job to AI than artists are according to Take-Two's CEO: 'If AI were going to take anyone's job, wouldn't it take his job?'

Look out Elon, Grok is gunning for your job.

PC Gamer

GTA 6 parent company Take-Two reportedly lays off its AI-focused staff: "Shifting priorities from upper management have impacted my team"

The Rockstar Games and 2K Games owner previously said it was embracing the tech

GamesRadar

Take-Two has seemingly laid off an unspecified portion of its AI team, including its head of AI

Luke Dicken, who previously spent a decade with Zynga, says his time with the company "has come to an end".

PC Gamer

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Windows Central

GTA 6 price hint suggests fans won't face a $100 nightmare after all, according to clues from Take-Two's CEO Strauss Zelnick

$100 or not, plenty of people will break the bank to buy Grand Theft Auto VI at launch.

Creative Bloq

How much would you actually pay for GTA 6?

Fans are divided over the apparent 'price revelation'.

International Business Times UK

GTA VI Rumours Intensify With $80 Pricing Talk and New Released Developer-Sourced Leak

Grand Theft Auto VI is set to release in November 2026. Discover the anticipated pricing and new features that have gamers buzzing.

Tom’s Guide

I just saw Take-Two's CEO reveal GTA 6's price — and gamers can rest easy now

Those $150 price rumors were way off, as the company CEO teased a surprisingly reasonable cost for the massive game.

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GamesRadar

Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game: "It would seem unfair"

"For free-to-play titles, yes. For titles for which you've paid 70 or 80 bucks, no."

PC Gamer

Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'

Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

PC Gamer

Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage every appropriate individual'

"Just explain to me how it is that you've decided, 'No, no GTA 6, not interested?'"

GamesRadar

"Every appropriate individual" will play GTA 6, says Take-Two CEO, who can’t imagine anyone over the age of 17 being uninterested: "I just don’t see it"

Yes, it definitely won't be anyone under 17

Tom’s Guide

‘These tools may help you create assets, but that won’t help you create hits' — Take Two boss says AI can't create games like 'GTA 6'

Take-Two CEO Strauss Zelnick gave his thoughts on generative AI software's ability to create virtual worlds and disagrees with it being able to generate smash hit games

Windows Central

Take-Two CEO backs Asha Sharma — “I’m going to bet on her continuing to do great”

Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

PC Gamer

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'

Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

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