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GamesRadar
GamesRadar
Technology
Kaan Serin

Borderlands' last-minute art style change cost the company $50 million, Take-Two CEO says: "Borderlands wouldn't have been a hit"

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At the 11th hour, the original Borderlands underwent a massive artistic revamp to shed the dour color palette already seen in many an Xbox 360 shooter and put on its now-familiar cel-shaded look. That last-minute change ended up costing parent company Take-Two $50 million.

Take-Two CEO Strauss Zelnick said as much in a recent interview with David Senra, which you can see below, where he recalled how the company were gearing up to release Borderlands, a game that was due to finish development two months later - until another executive walked into Zelnick's office and said, "We screwed up and the art style is not appropriate and it's not differentiated, so we want to remake the game."

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