'Grand Theft Auto 6' will launch worldwide on 19 November 2026 for PS5 and Xbox Series X|S. Its publisher Take-Two is now openly betting on artificial intelligence to keep future blockbusters like 'GTA 6' financially viable, chief executive Strauss Zelnick told Bloomberg.
'GTA 6' is already being talked about in industry circles as the most expensive entertainment product ever made. Analysts cited by Bloomberg estimate its combined development and marketing bill could reach between $1 billion and $1.5 billion by the time the game fully rolls out in 2026, overtaking big-budget films and even its own predecessor in the process.
