We are, as of now, just six months out from the launch of GTA 6, which is set to be one of the biggest pop culture releases ever. Naturally, publisher Take-Two takes some pride in that fact, and CEO Strauss Zelnick isn't bashful about the success of the series overall.
In an interview with David Senra, Zelnick touted the overall value of Grand Theft Auto, though without giving too much away. "In terms of the value of the IP, most people believe it's the most valuable entertainment IP ever created," he says. "But people could argue about that."
