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The Latest Breaking News from Strauss Zelnick

Even with an $80 price tag, 'Grand Theft Auto 6 will be an incredible bargain,' Take-Two boss says

Strauss Zelnick reckons that the quality of the experience will more than justify the price.

PC Gamer · Aug 7

Take-Two CEO says he expects the games industry to be in 'commercial streaming mode within 3 years,' which is great news if you hate owning things

Rockstar's parent company believes cloud gaming will grow its customer base even as hardware prices rise.

PC Gamer · Aug 7

Don't worry about $1,000 consoles, you'll be streaming your games soon enough, reckons Take-Two CEO: "I think we'll be in commercial streaming mode in 3 years"

"I'm happy to put a timeline on it"

GamesRadar · Aug 7

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Take-Two CEO calls $80 GTA 6 ‘phenomenal value,’ says they could have made it cost even more ‘given the hype’

Big "I am a generous god" energy.

Destructoid · Aug 7

Take-Two boss dismisses hand-wringing over the end of disc-based games: 'Our business is well over 90% digitally distributed as it is'

Strauss Zelnick says Take-Two will still put out physical editions "now and then," but for the most part, the era of games on discs is already over.

PC Gamer · Aug 7

Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90% digital’

Take-Two CEO Strauss Zelnick has defended the publisher's decision to release physical editions of Grand Theft Auto 6 with a digital download code in the box.

TechRadar · Aug 7

'The level of pre-orders is unprecedented' — Take-Two reportedly made $1.39 billion in sales during GTA 6's pre-order period

Take-Two Interactive has reported earnings of $1.39 billion during Grand Theft Auto 6's pre-order period.

TechRadar · Aug 7

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GTA 6 CEO says physical games ‘don’t make sense’ because they’re going to make billions anyway

Insert Disc 2.

Destructoid · Aug 7

Take-Two announces GTA 6 has already made an “unprecedented” profit in preorder sales

GTA 6 is already generating profits.

Dot Esports · Aug 7

Take-Two CEO Says GTA VI Will Deliver Far More Value Than Its $80 Price Tag

Take-Two Interactive Software Inc. (NASDAQ:TTWO) stock rose in Friday’s session as investors assessed the video game publisher’s fiscal first-quarter 2027 results and affirmed its full-year outlook.

Benzinga · Aug 7

GTA 6 "will be an incredible bargain" at $80, says Take-Two CEO, as the Rockstar owner isn't trying "to maximize price"

"Our goal is to deliver way more value to consumers than what we charge them," says Strauss Zelnick

GamesRadar · Aug 7

With GTA 6 digital only, Take-Two boss says discs "don't really make sense" – "if you're already connected, who cares if you download digitally?"

Strauss Zelnick says that over 90% of the company's sales are digital anyway

GamesRadar · Aug 7

Another GTA 6 delay looks much less likely as Take-Two has a "high degree of confidence" in Rockstar Games' November release

CEO Strauss Zelnick seems very confident in the open-world game's release date

GamesRadar · Aug 7

GTA 6 Japanese PS5 Physical Box Copies Will Expire in 170 Days, Leaving Unused Discs Completely Worthless

Rockstar has confirmed that Japanese PS5 codes for GTA 6 will expire just 170 days after launch, effectively putting a shelf-life on unopened physical copies.

International Business Times UK · Jul 29

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International Business Times UK · Jul 21

'Last Enormous Release of Its Kind': Industry Expert Makes Bold GTA 6 Prediction

Grand Theft Auto VI is confirmed for a 19 November release, sparking debate about its potential as the last major game release due to rising development costs and industry shifts.

Player One · Jul 14

'Red Dead Redemption 3' Hopes Rise as Rockstar Eyes Faster Development

Take-Two suggests new technology could speed up Rockstar's game development, giving "Red Dead Redemption 3" fans fresh hope.

Fortune · Jun 29

The CEO behind Grand Theft Auto VI doesn’t play video games, but is staking $1.5 billion on the biggest game launch of the decade

“I don’t think being consumer-in-chief really helps a CEO be effective in this business,” said Take-Two Interactive Software CEO Strauss Zelnick.

PC Gamer · Jun 25

When the heck is GTA 6 going to release on PC?

We're expecting to wait about a year, and for Rockstar to keep playing coy about the PC version.

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PC Gamer · Jun 24

GTA 6's preorders mark the start of a long wait for it to come to PC, despite the fact we'll likely make up '50% of the sales'

What are we, chopped liver?

International Business Times UK · Jun 23

GTA 6 Trailer 3 Could Finally Arrive This Week Following Rockstar's Long-Awaited Pre-Order Launch

Rockstar Games confirms GTA 6 pre-orders start on 25 June, sparking speculation about a new trailer. Fans anticipate major announcements as marketing efforts intensify.

International Business Times UK · Jun 21

'GTA 6' Trailer 3 Hype Explodes Online as CEO Teases Summer Marketing Launch

Take-Two's CEO has confirmed that 'GTA 6' marketing will kick off in the summer, sending fans into overdrive as they scour June, July and August for signs of a long-awaited third trailer.

International Business Times UK · Jun 19

GTA 6 Pre-Orders Open 25 June: Will Rockstar Charge $80 or $100? Gamers Brace for Sticker Shock

Take-Two opens GTA 6 pre-orders 25 June with Wall Street split on an $80 or $100 base price. Whichever number Rockstar picks will reset the ceiling for every AAA game that follows.

TechRadar · Jun 18

New GTA 6 teaser officially reveals cover art — and it looks pretty slick

Grand Theft Auto 6 cover art has been officially revealed.

TechRadar · Jun 16

Take-Two CEO reaffirms GTA 6 release date and says the wait is so long because Rockstar 'seek to do something that’s never been done before'

Take-Two Interactive CEO Strauss Zelnick has once again confirmed Grand Theft Auto 6's release date, so fans shouldn't worry about further delays.

International Business Times UK · Jun 16

'GTA 6' Release Date Update: Other Publishers Flee November Window to Avoid Rockstar Behemoth

Take-Two CEO Strauss Zelnick has again pointed to 19 November 2026 as the target launch date for 'GTA 6,' as rival publishers quietly vacate the November release window.

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