As discussions continue about the price of GTA 6, Take-Two CEO Strauss Zelnick has explained that the company's goal isn't to maximize prices.
Speculation was rampant for a long time as to how much Rockstar Games would be charging for GTA 6, and some were even worried that it would end up as high as $100. However, we finally got the answer back in June when GTA 6 pre-orders opened up that Take-Two was going with the $80 price point that Mario Kart World breached last year when the Nintendo Switch 2 launched. But just like Nintendo, that $80 didn't suddenly become the new standard price for releases from the publisher.
