'Grand Theft Auto 6' fans are bracing for what they hope will be a major reveal this summer, after Take-Two CEO Strauss Zelnick said marketing for GTA 6 would begin in the coming months, sending speculation about a third trailer and fresh footage surging across social media in the run-up to the game's expected November launch.
Rockstar Games confirmed a fall 2026 release window for 'Grand Theft Auto 6,' instantly turning the rest of the calendar into a game of chicken for rival publishers. With studios either cramming titles into an already crowded September or quietly sliding projects into later years, 'GTA 6' has become the immovable object everyone else is planning around. Against that backdrop, when Zelnick casually flagged summer as the moment the real marketing machine would roar to life, fans did what they always do: they built a clock.
