GTA 6 is finally coming out in a few short months, but it's also dropping into an environment where console prices are higher than ever. Rockstar Games' parent company Take-Two says the ever ballooning costs aren't good for anyone, though they won't exactly hurt the company, either.
"Look, the rising cost of hardware is not a good thing, and we wouldn't argue that it is," Take-Two CEO Strauss Zelnick says in a recent investor's call. The AI-fuelled memory crisis has sent hardware costs into a frenzy across multiple industries, video games included, with PlayStation, Xbox and Nintendo all upping their prices this year. It shouldn't faze Take-Two much, apparently.