Take-Two Interactive will open Grand Theft Auto VI pre-orders on 25 June, and the number Rockstar Games attaches to its standard edition that morning could quietly fix the new ceiling for every blockbuster release that follows.
Wall Street has spent months arguing whether the most anticipated game in over a decade will arrive at $80 (£61) or $100 (£76). The answer matters far beyond Take-Two's bottom line. Whichever figure Rockstar picks is expected to set the template for the next round of releases from FIFA, Call of Duty, NBA 2K, and Madden, meaning your wallet will feel the ripple effects long after Vice City fades from the headlines.
