The Latest Breaking News from MediaRadar

How Cutting Ad Spending Helped Pepsi Lose Fizz in Soft Drink Market

Dr Pepper moved up to No. 2 by spending more of its budget on TV, MediaRadar says

Broadcasting & Cable · Jul 26, 2024

Advertisers Pull Back from Streaming Buys

Advertisers’ investment in six top streamers is down 8% so far this year

TV Tech · Dec 13, 2023

Ad Spending on Top 6 Streaming Services Dropped 8% to $1.07 Billion: MediaRadar

Newcomers Netflix, Disney Plus not tracked

Multichannel News · Dec 13, 2023

Advertisers Spent $633M in Q1 on Programming Most Impacted by Writer’s Strike

MediaRadar: TV talk show, soap operas and OTT platforms are the three categories of programming most impacted by writer’s strike

TV Tech · Jun 6, 2023

Writers’ Strike Impacts Ad-Spending Growth on Talk Shows, Soap Operas

Streaming platforms also expected to be hurt by WGA work stoppage, MediaRadar says

Multichannel News · Jun 6, 2023

MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV

Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar

TV Tech · Jun 2, 2023

Is the bird really freed? A look back at six months of Musk’s Twitter reign

As we approach half a year of Musk’s acquisition of the social media firm, this is how key areas of the site’s business have performed

The Guardian - US · Apr 16, 2023

MediaRadar Using PlayOn Video Capture to Measure Streaming Ads

Deal opens PlayOn platform to commercial applications

Broadcasting & Cable · Apr 6, 2023