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Jon Lafayette

Ad Spending on Top 6 Streaming Services Dropped 8% to $1.07 Billion: MediaRadar

MediaRadar Disney Plus Netflix Hulu Max Paramount Plus Retail United States
Spending decline.

The advertising slump that has hurt traditional TV networks also impacted the biggest streaming services, according to MediaRadar.

MediaRadar said ad spending on six streaming services it tracks — Discovery Plus, Hulu, Max, Paramount Plus, Peacock and Pluto TV — was down 8% to $1.07 billion this year through the end of October, compared to the same period last year.

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