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TV Tech

George Winslow

Advertisers Spent $633M in Q1 on Programming Most Impacted by Writer’s Strike

strike

As the entertainment industry braces for the impact of the writers strike and worries about the possibility of a Screen Actors Guild walkout, MediaRadar has issued a new report examining the impact of the strike on advertisers and the outlets that depend on advertising.

It’s analysis found that advertisers spent $633.2 million advertising in the last quarter on the three categories most vulnerable to the writers’ strike - TV talk shows, TV soap operas, and streaming platforms.

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