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The Guardian - US
The Guardian - US
Technology
Dan Milmo Global technology editor

Is the bird really freed? A look back at six months of Musk’s Twitter reign

Twitter Inc. Elon Musk X United States Aswath Damodaran FTC Dogecoin MediaRadar
Elon Musk's photo seen through a Twitter logo
Elon Musk’s decision making style at the media company: erratic, and sometimes, inscrutable in motivation. Photograph: Dado Ruvić/Reuters

On 28 October 2022 Elon Musk tweeted “the bird is freed” as he marked his $44bn acquisition of Twitter.

Nearly six months later, it became a dog. The distinctive avian logo the Tesla CEO had referenced in October had been replaced by a picture of a Shiba Inu canine – the face of the Dogecoin cryptocurrency.

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