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Jon Lafayette

Writers’ Strike Impacts Ad-Spending Growth on Talk Shows, Soap Operas

Jimmy Kimmel Live

Two of the program categories most immediately impacted by the Writers Guild of America strike registered advertising-revenue growth in the first quarter before the picket lines went up and production stopped.

According to MediaRadar, ad spending on TV talk shows was $221.4 million in the first quarter, up 11% from a year ago.

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