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The Latest Breaking News from Lyst

Longchamp’s Le Pliage Is the Bag Unifying Millennials and Gen-Z

You have one. So does your mom. And now your cool little cousin wants one, too.

Marie Claire

Forget Adidas sambas, everyone’s wearing these £90 trainers now

The Puma speedcat secured third place in Lyst’s hottest products in the world

The Independent UK

How Ganni Moto Boots Became Street Style's Breakout Fall Shoe Trend

Ganni's boots are currently the hottest style of the season.

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

Miu Miu Is Back on Top of The Lyst Index While Alaïa Makes Amazing Strides With the Hottest Product

Miu Miu comes out on top, reclaiming the hottest brand title from Loewe with the Jonathan Anderson-led brand coming in second.

Fashion Times

Fashion Is Losing the Middle Ground

In–between brands are disappearing. And with them, an entire perspective on style.

Marie Claire

Fashion's Cult-Collected Alaïa Ballet Flat Isn't Going Anywhere Yet

Two years later, Alaïa's $1,290 ballerine-style shoe is still taking all our money.

Marie Claire

Brad Pitt and girlfriend are in their summer pastels – how to get the look

The actor and Ines de Ramon donned soft-hues

The Independent UK

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Leopard print summer — where to buy the best animal inspired bags, coats and shoes this season

Given that the weather has temporarily (we hope) pressed pause on flimsy sundresses and their ilk, why not take a sartorial swing at in-between season styling opportunities. Leopard print, which has fashion search engine Lyst has seen a 60 per cent increase since the start of the year, is emerging…

Evening Standard

Demand for Crystal Jeans and the No Pants Trend Skyrocket Thanks to Taylor Swift and Sydney Sweeney

There's no stopping iconic designer Miuccia Prada as Miu Miu and Prada secure the first and second spot in The Lyst Index which rounds up the hottest fashion brands right now.

Fashion Times

What is it about The Row that makes it so covetable?

Our Fashion Editor charts the rise and rise of the stylishly stealthy brand

Marie Claire

Prada takes top spot in Lyst's fashion brand rankings for Q4 2023

Discover the latest ranking of popular fashion brands by Lyst for Q4 2023. Find out which brands have surged in popularity and which ones have fallen in th...

Top News

Fashion Power 100 revealed: the hottest industry style players ranked

From designer heavyweights to industry titans and trending ingenues, the Standard has ranked the style world’s most significant figures of 2023 from one to 100

Evening Standard

Everyone wants the Loewe Anagram tank top but we've just found an equally chic alternative for $300 cheaper

These Loewe tank top dupes will help you achieve that 'Quiet Luxury' vibe for less...

My Imperfect Life

Longchamp’s Sloane Ranger Le Pliage bag is having a comeback (yes, really)

The Princess of Wales wore one to graduate from St Andrews and Alexa Chung loved them in 2011. Now TikTok and quirky collabs have seen a relic of the noughties become the ninth hottest product on sale today

Evening Standard

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Marie Claire

Dua Lipa just confirmed this 'preppy' footwear staple is well and truly trending again

So chic.

Marie Claire

According to new statistics, this is the most coveted fashion brand in the world right now

Surprised?

Evening Standard

Heatwave chic! These are the It-sunglasses of the summer

Put your slender Ray Bans to one side — bigger is better this summer. From East London cult classics by Maustein to super-sized Balenciaga, Joe Bromley on the shades to know

Evening Standard

Big baggy Noughties trousers own Copenhagen Fashion Week

Noughties-style baggy trousers dominated the catwalks and street style around Copenhagen this week

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news in one place.

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Evening Standard

Fashion platform Lyst promotes McFerran to CEO

Founder Morton will move to executive chairman role and focus on strategy

The Guardian - UK

Upside-down bikinis: the trend made popular by Love Island and the Kardashians

Searches for the style rose 203% within the last month, says shopping app Lyst

Evening Standard

Belly chains are back... but can you stomach it?

The Noughties trend for body jewellery is making a surprise comeback. Time to get your Rihanna on, says Chloe Street

The Guardian - UK

Shine on! Why we’ve fallen back in love with lip gloss

Gleaming 90s-style lips are everywhere, just like shiny fabrics. Is it simply because we’re in the mood for a party?

The Guardian - UK

Platform for success: how TikTok has made one shoe brand the hottest on the planet

Naked Wolfe’s six-inch ‘Spice’ platform boots have topped Lyst’s ‘heat’ index and been a hit with Tik Tok users and celebrities alike

The Independent UK

Balenciaga, Miu Miu and Diesel top list of hottest fashion brands

The quarterly Lyst Index highlights the influence of TikTok trends and fashion’s Y2K obsession

The Independent UK

Gorpcore: How technical outerwear became the hottest trend of the moment

Olivia Petter takes a closer look at the unlikely fashion trend that has been slowly building over the past year

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