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Marie Claire
Marie Claire
Lifestyle
Emma Childs

Longchamp’s Le Pliage Is the Bag Unifying Millennials and Gen-Z

A Marie Claire graphic of Longchamp's Le Pliage bag on Jennifer Lopez, a model, Kendall Jenner, Larsen Thompson, and Kate Middleton.

A Gen Zer, Millennial, and Gen Xer walk into a room. They each wear an outfit distinct to their age demographic: the Zoomer wears a tiny top and big, baggy pants; the Millennial wears a French-style button-down tucked into her skinny jeans; and the Xer wears a sensible sweater and high-waisted denim like the Levi's she wore in the '80s. But they all have the same bag slung around their shoulders—a Longchamp Le Pliage.

You're likely well acquainted with the bag, but if not, Longchamp's Le Pliage is a tote made of recycled nylon with parallel leather handles, a snap-enclosure flap, and a reasonable $155 price tag. (Prices are lower for its medium, small, and mini sizes and higher for its leather or extra large iterations.) Inspired by Japanese origami and named after the French word for "folding," former Lonchamp president Philippe Cassegrain designed the bag to shrink to the size of a paperback with some slight maneuvering.

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