Each season has its hero brands. Saint Laurent’s Le Loafers were on the wish lists of every fashion influencer a few months ago, and right now Chloé is holding sway as its 2000’s-loved Paddington bag is back on the arms of the style set. Though it might come as a shock to some that humble high street hero Cos has been named as one of the world’s most desirable brands for the last quarter.
Fashion insights site Lyst has released its report for Q3 (that’s July to September) and Cos comes in at number three on the list of most-searched for brands, only beaten by Miu Miu and Saint Laurent, which takes the top spot.
