

It’s been a big year in the name of fashion. We’ve seen the return of faux fur, suede, thongs and polka dots, and IDK if it’s just my feed, but I feel like people have really upped their game in the fashion department. So when my editor got me across a report on the trendiest items of 2025 by The Lyst Index, I was intrigued.
The Lyst Index is a quarterly report on the trendiest brands and products its 160 million shoppers are purchasing and searching for both on and off the platform. It also includes social media mentions, metrics, activity and engagement statistics worldwide to track brand or product traction.
The top 10 trendiest brands for 2025 according to the Lyst index include:
- Saint Laurent
- Miu Miu
- Cos
- The Row
- Coach
- Prada
- Bottega Veneta
- Loewe
- Ralph Lauren
- Chloé
It’s a bougie index, I know.
However, just because a brand is considered the hottest of the moment, doesn’t mean its products are gracing the ‘trendiest products’ index. Lyst’s hottest products actually had some affordable items for those of us who can’t casually drop thousands of dollars on a single item in their wardrobe.
If you wanna look like a walking Pinterest board, these are the 10 trendiest items of 2025, as well as their cheaper counterparts. You’re welcome.
The 10 Trendiest Items Of 2025
1. Havianas Top Thongs

Thongs are well and truly back, and I’m pleasantly surprised to report that Havianas Top Thongs took the top spot on the Lyst Index — especially when almost all the hottest brands are high end designers.
Image: @emelieolsen
2. Saint Laurent Le Loafer
Preppy fashion is soooo back, and the demand for Saint Laurent’s Le Loafer is proof. These paired with a wide leg trouser would be very corporate-chic.
Image: Net-A-Porter.

Saint Laurent Le Loafer Dupe:
3. Cos Chunky Cashmere Sweater

I have good news and bad news. The bad news is that we’re heading into summer, so you won’t be able to get much wear out of Cos’ Chunky Cashmere Sweater until next winter. The good news is that it’s not in stock in Australia, so you can’t even get your hands on it anyway! Regardless, we’ll be keeping our eyes peeled for a restock.
Image: Cos.
Cos Chunky Cashmere Sweater Dupe:
- Lilysilk Oversized Gelato Wool-Blend Sweater, $375
- Reiss Wool-Cashmere Crew-Neck Jumper in Plum, $290
4. The Row Eel Loafer
Scrunched loafers are really taking off this year. Not only did Saint Laurent’s Le Loafer make the cut, but so did the Eel Loafer by The Row.
Image: Moded Armour.

The Row Eel Loafer Dupe:
5. Skims Nipple Push-Up Bra

Personally, I think that if you wanna have your nipples on show, why not ditch the bra altogether? Alas, for those of you who like having the best of both worlds — your headlights on show and the support of a bra — Skims is paving the way with its Nipple Push-Up Bra.
Image: Skims.
Skims Nipple Push-Up Bra Dupe:
6. Savette Slim Symmetry Pochette
This clutch from Savette came in at number six on the list. It may be spenny, but its timeless design means you’ll have it for years to come.
Image: Net-A-Porter.

Savette Slim Symmetry Pochette Dupe:
7. Nike x Jacquemus Moon Shoe

Low-profile sneakers have been dominating over the past few years, and Nike’s collaboration with Jacquemus to recreate the Moon Shoe is keeping the ball rolling. The collaboration is sold out and is only available on Stock X at the moment, but Nike has come out with an almost identical (and cheaper) pair.
Image: Nike.
Nike x Jacquemus Moon Shoe Dupe:
8. Nike Shox TL Sneakers
Nike made a double appearance on The Lyst Index! The Shox TL Sneakers landed themselves at number seven on the hottest items of 2025. IDK about you, but whenever I go to gigs, they’re practically the only footwear I see.
Image: @Verci.London.

9. Polo Ralph Lauren Striped Silk-Blend Dress

Hmmm, I wonder why this dress from Polo Ralph Lauren made the Lyst Index? Taylor Swift sent the dress beyond viral when she got engaged in it, so naturally, it’s sold out absolutely everywhere.
Image: The Iconic.
Polo Ralph Lauren Striped Silk-Blend Dress Dupe:
- Topshop Bandeau Full Hem Dress In Bleached Stripe, $105
- House of Harlow 1960 x REVOLVE Nieve Maxi Dress, $436.88
10. Coach Soft Empire Carryall 48
The Coach Empire Carryall is one of the trendiest bags this year. Its vintage-inspired silhouette, roomy interior and practicality makes it the perfect work or everyday bag.
Image: Coach.

Coach Soft Empire Carryall 48 Dupe:
Now you can go ahead and claim the ‘most stylish friend’ title with your artsy new wardrobe.
Image credit: Skims / @Verci.London
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