Every quarter, the fashion industry is treated to an installment of the Lyst Index, a report that ranks the most ‘in-demand’ brands and products according to metrics like sales, searches and social media engagement. The Q4 Lyst Index, covering the period of October to December 2025, has now been unveiled, and let’s just say it looks a little… sad.
Historically, the Lyst realm has been dominated by luxury labels — hyped names like Miu Miu and Loewe, trad houses like Saint Laurent and Gucci, modern classics like The Row and JW Anderson. More unexpected (and affordable) names also float around, including Skims, Birkenstock and even Cos, which made fashion headlines by taking third position in Lyst’s last ranking of ‘Hottest Brands’.
