The phrase "cult product" tends to be bandied around rather indiscriminately nowadays, and has somewhat lost its meaning as a result. The Lyst Index, however, is the one metric by which such a sought-after status can be determined in any official capacity.
The global fashion shopping platform analyses the online shopping behaviour of more than 160 million users to discover which products are genuinely the buzziest and most in-demand, based on searches, views, sales, mentions, and social media engagement to boot. The result? Lyst's official ranking of the 10 hottest products of each quarter—the latest of which has just been released.
